Effective Date: 26 June 2026
B & W Heating & Cooling respects the privacy of every visitor who uses our website. This Cookie Policy explains how cookies and similar technologies are used on our website, what information may be collected through those technologies, how that information is used, and the choices available to users regarding cookie preferences.
By continuing to use the B & W Heating & Cooling website, you agree to the use of cookies as described in this Cookie Policy unless you choose to disable them through your browser settings.
What Are Cookies?
Cookies are small text files stored on a computer, smartphone, tablet, or other internet-connected device when a user visits a website. These files help websites recognize devices, remember preferences, improve functionality, and gather information about how visitors interact with online content.
Cookies are commonly used across the internet because they help websites function more efficiently and provide a better user experience. Most cookies do not personally identify individual users. Instead, they collect information related to website usage, browser activity, device settings, and visitor preferences.
Some cookies remain active only while a visitor is browsing a website and are deleted when the browser is closed. Other cookies remain on the device for a longer period and allow websites to remember settings and preferences during future visits.
How B & W Heating & Cooling Uses Cookies
B & W Heating & Cooling uses cookies to improve website performance, enhance functionality, analyze visitor activity, and support communication and marketing efforts.
Cookies help us understand how visitors use our website, which pages are viewed most frequently, how users navigate between pages, and what information is most valuable to them. This information allows us to improve website content, optimize functionality, and create a better overall user experience.
Cookies may also help us remember user preferences, improve website security, support online forms, and measure the effectiveness of marketing campaigns.
The information collected through cookies helps B & W Heating & Cooling maintain a website that is useful, informative, and accessible for homeowners and businesses seeking heating and cooling services.
Types of Cookies We Use
Essential Cookies
Essential cookies are necessary for the operation of the website.
These cookies support core website functions such as:
- Page navigation
- Security features
- Website accessibility
- Form submissions
- Session management
- Website performance functions
Without essential cookies, some portions of the website may not function properly.
Because these cookies are necessary for basic website operation, they generally cannot be disabled through the website itself.
Performance and Analytics Cookies
Performance cookies help us understand how visitors interact with the website.
These cookies may collect information such as:
- Pages visited
- Time spent on pages
- Website navigation patterns
- Referral sources
- Browser type
- Device type
- General geographic location
- User engagement data
The information collected through performance cookies is generally aggregated and does not personally identify individual users.
Analytics information helps B & W Heating & Cooling evaluate website performance and identify opportunities to improve the visitor experience.
Functional Cookies
Functional cookies allow the website to remember user preferences and settings.
These cookies may store information such as:
- Saved preferences
- Form data
- Language settings
- Website display preferences
- Customized user options
Functional cookies help provide a more convenient and personalized browsing experience.
Marketing and Advertising Cookies
Marketing cookies help measure advertising effectiveness and improve the relevance of marketing content shown to visitors.
These cookies may be used to:
- Track advertising performance
- Measure campaign effectiveness
- Support remarketing efforts
- Deliver relevant advertisements
- Analyze visitor engagement with marketing campaigns
Marketing cookies may be placed by B & W Heating & Cooling or approved third-party advertising providers.
Third-Party Cookies
Some cookies used on this website may be placed by third-party service providers that support website functionality, analytics, marketing, communications, scheduling, and security.
Examples of third-party providers may include:
- Google Analytics
- Google Ads
- Website hosting providers
- Scheduling platforms
- Social media services
- Customer communication tools
- Security monitoring services
- Review and reputation platforms
- Marketing and advertising platforms
These third parties operate under their own privacy policies and cookie practices.
B & W Heating & Cooling does not control how third-party providers use cookies and encourages visitors to review the privacy policies of those providers when interacting with their services.
Google Analytics
B & W Heating & Cooling may use Google Analytics to better understand website traffic and visitor behavior.
Google Analytics may collect information regarding:
- Website visits
- Visitor interactions
- Traffic sources
- Device information
- Browser information
- General geographic data
- Website performance metrics
This information helps us understand how visitors use our website and identify opportunities to improve content, navigation, and user experience.
The information collected through Google Analytics is generally aggregated and used for reporting and analytical purposes.
Google processes information according to its own privacy policies and practices.
Visitors who wish to learn more about Google’s privacy practices may review Google’s privacy resources directly.
Google Ads and Advertising Technologies
B & W Heating & Cooling may use Google Ads and related advertising technologies to promote heating and cooling services online.
Advertising technologies may use cookies to:
- Measure advertisement performance
- Track website visits resulting from advertisements
- Improve advertising effectiveness
- Deliver more relevant advertising content
- Support remarketing campaigns
Remarketing allows advertisements related to B & W Heating & Cooling to appear on other websites after a user has previously visited our website.
These tools help ensure advertising efforts reach individuals who may be interested in our services.
Visitors who prefer not to participate in remarketing activities may adjust their preferences through browser settings or Google’s advertising controls.
Social Media Features and Embedded Content
The B & W Heating & Cooling website may include content or features provided by third-party platforms.
Examples may include:
- Social media integrations
- Interactive maps
- Videos
- Customer review platforms
- Online scheduling systems
- Contact forms
- Embedded content
When visitors interact with these features, additional cookies may be placed by the third-party service provider.
B & W Heating & Cooling does not control the cookie practices of these providers and encourages users to review their privacy policies for additional information.
Managing Your Cookie Preferences
Most internet browsers allow users to manage cookie settings and preferences.
Depending on the browser being used, users may be able to:
- Accept all cookies
- Reject certain cookies
- Delete existing cookies
- Block future cookies
- Receive notifications when cookies are placed
- Customize cookie preferences
The process for managing cookies varies depending on the browser and device being used.
Users should consult their browser’s help resources for instructions specific to their browser.
Please note that disabling certain cookies may affect website functionality and may prevent some features from working correctly.
Browser Controls
Most major browsers provide tools that allow users to manage cookie settings.
Examples include:
- Google Chrome
- Mozilla Firefox
- Microsoft Edge
- Apple Safari
- Opera
Cookie controls are typically located within the browser’s privacy or security settings.
Managing cookies through browser controls gives users greater flexibility regarding how websites collect and store information.
Do Not Track Signals
Some browsers include a feature known as “Do Not Track” that allows users to communicate privacy preferences to websites.
Because there is currently no universally accepted standard governing how websites must respond to Do Not Track signals, B & W Heating & Cooling may not respond to all such requests.
Users may continue to manage cookie preferences through browser settings regardless of Do Not Track functionality.
Data Security
B & W Heating & Cooling takes reasonable measures to help protect information collected through the website.
Security practices are designed to safeguard website data, maintain system integrity, and reduce the risk of unauthorized access.
While we strive to protect information using commercially reasonable security measures, no online platform can guarantee complete security. Users should understand that all internet communications involve some degree of risk.
Children’s Privacy
The B & W Heating & Cooling website is intended for use by adults seeking information regarding heating and cooling services.
We do not knowingly collect personal information from children under the age of 13 through the website.
If we become aware that personal information has been collected from a child without appropriate parental consent, reasonable steps will be taken to remove that information.
Changes to This Cookie Policy
B & W Heating & Cooling may update this Cookie Policy periodically to reflect changes in technology, legal requirements, website functionality, or business operations.
When updates are made, the revised version will be posted on this page along with the updated effective date.
Visitors are encouraged to review this Cookie Policy periodically to remain informed about how cookies are used and managed.
Continued use of the website following any updates constitutes acceptance of the revised Cookie Policy.
Your Consent
By using the B & W Heating & Cooling website, you acknowledge that you have read and understood this Cookie Policy and consent to the use of cookies as described herein, subject to the preferences you establish through your browser settings.
If you do not agree with the use of cookies, you may modify your browser settings or discontinue use of the website.
Contact B & W Heating & Cooling
If you have questions regarding this Cookie Policy, the use of cookies on our website, or our privacy practices, please contact B & W Heating & Cooling.
B & W Heating & Cooling
Edwardsville, Illinois
Phone: (618) 254-0645
B & W Heating & Cooling is committed to maintaining transparency regarding website practices and helping visitors understand how information may be collected and used while interacting with our website.